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Puig. The Second Century, Case Study

May 2/ /10:30 AM-12:00 PM

“In June 2013, preparing for the celebration of the 100th anniversary of Puig, its CEO Marc Puig was thinking about the Key issues and opportunities facing the company over the coming decade” (Abstract from the Case Study).


Case Study by Pedro Nueno and Krishna G. Palepu


Pedro Nueno is a technical architect, industrial engineer, and doctor of business administration from Harvard University. He is also Professor of Entrepreneurship at IESE and Chengwei Ventures Chair on Entrepreneurship at CEIBS. He is the Founder and current president of the China Europe International Business School (CEIBS), a leading school of business in Asia, with campuses in Shanghai, Beijing, Shenzhen, Accra and Zurich. He was a member of the visiting committee of the Harvard Business School, a supervisory board in practice, for six years (2005-2011)

Professor Nueno is also the founder of FINAVES, a venture capital corporation associated with the entrepreneurship activity of IESE alumni, which supported the launch of more than 40 companies, creating directly more than 3,000 new jobs. His areas of interest include entrepreneurship, starting new ventures, global management, management of technology, and innovation.



RCC at Harvard Executive Program


Harvard Faculty Club
20 Quincy St
Cambridge, MA 02138 Estados Unidos
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+1 617-495-5758
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