What separates a good idea from a truly great one?

What separates a good idea from a truly great one?

Better, Simpler Strategy

New Book by our Program Speaker and Advisory Board Member, Harvard prof. Félix Oberholzer

“Why are mall owners so generous to Apple? As figure 3 illustrates, malls have a particularly low WTS in their relationship with Apple; this is because the company increases foot traffic by about 10 percent for all the other stores in the mall. And, as the figure suggests, a busier mall allows owners to increase the rent for all the other stores to about 15 percent of sales” 


“Every company that I studied for the book has many talented individuals with interesting-sounding ideas. There are dozens and dozens of proposals for projects. Value-based strategy teaches how to select among these ideas and projects. The most successful firms are very strict: Unless an idea creates value for customers, employees, or suppliers, they do not touch it. It might be fun to do. It might be interesting to explore, but it’s not going to create the kind of value that ultimately gets translated into financial success”

Félix Oberholzer-Gee

“In his new book, Félix Oberholzer-Gee shows how even the most innovative companies adhere to one basic principle: the creation of VALUE. In this interview published on the Harvard Business Working Knowledge, Oberholzer-Gee shares some insights on creating value with Danielle Kost (editor in-chief of HBSWK). The article also shares some figures on creating value, sharing it with customers, employees and suppliers, and an example of Apple, who  benefits from raising and having a high WTP (Willingness To Pay) and low WTS (Willingness To Sell), thanks to their engaging work  that creates value. 

About the Book

Get to a better, more effective strategy. In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In “Better, Simpler Strategy,” Harvard Business School professor Felix Oberholzer-Gee shows how these companies achieve more by doing less. “Better, Simpler Strategy” provides readers with a simple tool, the value stick, which every organization can use to make its strategy more effective and easier to execute. Based on proven financial mechanics, the value stick helps executives decide where to focus their attention and how to deepen the competitive advantage of their business. How does the value stick work? It provides a way of measuring the two fundamental forces that lead to value creation and increased financial success–the customer’s willingness-to-pay and the employee’s willingness-to-sell their services to the business. Companies that win, Oberholzer-Gee shows, create value for customers by raising their willingness-to-pay, and they provide value for talent by lowering their willingness-to-sell. The approach, proven in practice, is entirely data-driven and uniquely suited to be cascaded throughout the organization. With many useful visuals and examples across industries and geographies, “Better, Simpler Strategy” explains how these two key measures enable firms to gauge and improve their strategies and operations. Based on the author’s sought-after strategy course, this book is your must-have guide for making better strategic decisions.

Biden Era, Impact on US – Spain Relations

Biden Era, Impact on US – Spain Relations

Biden Era, Impact on US – Spain RelationsOrganized by USEC 

Spain to the US Ambassador Cabanas and the Former US to Spain Ambassador Alan Solomont shared  their views on the bilateral relations between Spain and the US in this Biden Era

The event via webinar was moderated by Gonzalo Garcia, President of the US Spain Executives Community. USEC collaborated with this program as a guest speaker in our recent event “Cómo hacer negocios en Estados Unidos” organized with Madrid Network, one of our supporting organizations.

RCC at Harvard Executive Program was invited to join this webinar which took place last Wednesday 21th of April 2021. Alan D. Solomont is a member of this program’s Advisory Board. Former U.S. ambassador to Spain and Andorra, Solomont is a lifelong social and political activist who serves as the Pierre and Pamela Omidyar Dean of the Jonathan M. Tisch College of Civic Life at Tufts University.  Santiago Cabanas is the ambassador of Spain to the United States of America. He  was most recently Ambassador to Algeria since 2017. Prior, he held top-ranking positions at the Ministry of Foreign Affairs of Spain, including Director of the Minister’s Cabinet and Director General for Foreign Policy.

“The beginning of the Biden Era has created significant expectations for changes in the relations between the United States and its allies. In the first few months since the new president was inaugurated, we have witnessed important events that have a direct impact on the bilateral relations between Spain and the US. An example is the March 5th suspension of the tariffs between the US and the EU derived from disputes over public aid to Boeing and Airbus. We have also seen a strong push for multilateralism by the new US Administration as illustrated by its decision to rejoin the Paris Agreement on Climate Change”


Euroamérica Foundation: New Supporting Organization

Euroamérica Foundation: New Supporting Organization

Euroamérica Foundation: New Partnership

Visit our Program Dates, join us, and have a unique Harvard Experience!

Last 18th of March 2021, RCC at Harvard Executive Program and Euroamérica Foundation got together at the foundation’s headquarters. This joint agreement will the joint creation of networking events, activities, and the exchange of knowledge among other initiatives signed.

We’re very proud to announce this recent agreement with Euroamérica Foundation as our supporting organization. Eva Monroy, who is a member of this program’s advisory board, has contributed to this alliance as an intermediary. 

The Euroamérica Foundation was born to promote relations between the two continents called to meet and defend common interests. Origin, culture, family, migrations, commerce, knocked on the foundation’s doors to encourage this interaction. After more than 20 years of intense activity in the impulse of that relation, their mission and principles are reaffirmed: The relation between Europe and America must be stronger and tighter in order to defend the strategic alliance in common values and strategies. 

The Euroamérica Foundation wants to continue as a bridge, contact, opportunity, and space of that community of values and interests and offers its activities to the European and Latin American society at a historic moment in which that alliance is more important than ever.

Cómo Hacer Negocios en Estados Unidos

Cómo Hacer Negocios en Estados Unidos

Cómo hacer negocio en Estados Unidos |Apertura de nuevos mercados

Conferencia Online Miércoles 17 de Marzo, plazas limitadas

El próximo Miércoles 17 de marzo, Madrid Network –organización colaboradora de RCC at Harvard Executive Program– organiza la conferencia Cómo hacer negocios en Estados Unidos, apertura de nuevos mercados, un evento online presentado y moderado por su Responsable de Desarrollo de Negocio Gema Sanz y por Marisa del Pozo, Directora Ejecutiva de RCC at Harvard Executive Program. El evento será liderado por los ponentes invitados Gonzalo GarcíaIsabel Parrillas y David Vidal-Cordero. 

El evento online tendrá lugar a las 17:00hrs GMT +1, 12:00 EST

Las plazas son limitadas. 

RCC at Harvard Executive Program y Madrid Network tienen el honor de invitar como ponentes de esta conferencia a tres miembros del equipo de Markentry USA: su Fundador y CEO Gonzalo García, ejecutivo, emprendedor y empresario que ha liderado durante más de 18 años múltiples proyectos de internacionalización para empresas de diferentes sectores, particularmente para su entrada en el mercado estadounidense a través de crecimiento orgánico o mediante adquisiciones; Isabel Parrillas, experta en internacionalización de empresas con más de 25 años de experiencia profesional, y fundadora y CEO de SkaleUp, una empresa de consultoría estratégica con sede en San Francisco que ayuda a empresas internacionales a entrar en el mercado americano; David Vidal-Cordero, abogado especializado en derecho financiero y societario tanto estadounidense como internacional. Su práctica incluye asuntos que incluyen financiamientos internacionales, litigios internacionales, inversiones extranjeras en EE.UU., incluyendo la constitución de filiales estadounidenses, asuntos relacionados con registros de marcas, y la supervisión y coordinación de operaciones societarias en el país.

Markentry USA es una empresa que asesora la entrada de proyectos en este continente, con socios comprometidos con el cliente, de perfil multicultural, con larga experiencia en proyectos de entrada al mercado estadounidense y una extensa red de contactos. Eduardo Sastre es miembro del Advisory Board de este programa y es socio del equipo de Markentry USA. Con una experiencia multidisciplinar en proyectos de diversos campos, coordina proyectos multinacionales de fabricación y construcción, es asesor de StartUps en áreas como biotecnología, gestión del agua, inteligencia artificial e industria alimentaria.

Madrid Network, la Red de Innovación de la Comunidad de Madrid, es pionera en modelo de organización al englobar bajo un mismo paraguas todos los sectores estratégicos regionales. Su red de networking incluye a empresas, administraciones públicas, centros de conocimiento y profesionales.  

Madrid Network es empresa colaboradora del programa desde hace varios años, dando apoyo y difusión al mismo. instituciones celebran en la sede de Madrid Network, online o en colaboración con otras empresas, eventos y conferencias con temas que giran en torno a la actualidad, la innovación, los Estados Unidos y el emprendimiento. 

The Financial Controller In Company Program

The Financial Controller In Company Program

 The Financial Controller: Becoming a Strategic Partner 

New RCC at Harvard Executive Program In Company with GCCI

Harvard Faculty Club, 13-17 Sept 2021


Global Chartered Controller Institute (GCCI) is a worldwide leader in Management Control, sharing and developing the controller’s profile  (key in nowadays enterprises) at all levels through the Chartered Controller Analyst Certificate.

RCC at Harvard Executive Program program has settled an agreement with the prestigious GCCI. Together they will celebrate the In Company “Financial Controller Program: Becoming a Strategic Partner” next September 2021 in Harvard.

This executive program offers a strategic toolbox to help participants be better advisors and decision-makers for their company. It takes a multidimensional approach to learning, combining lectures, small group discussion, case study, role-playing, networking opportunities and an immersive strategy simulation to provide new insights.

Increasingly, Financial Controllers are expected to be more strategic decision-makers in the business, as noted by the growing trend of promoting Financial Controllers to the Strategic Partner, which has occurred in recent years at large companies.

The program is designed for the exchange on digital transformation, leadership, strategy, decision making ideas, to make participants reach the know-how of strategic partners or management positions in their companies. This will be possible thanks to the selection of our speakers team: Mihir A. Desai, professor of Finance and Entrepreneurial Management at HBS Lynn Payne, Professor of Gneneral Management, and Mike Lake, president and CEO of Leading Cities, among others. 

The Richi Art Gallery

The Richi Art Gallery

The Richi Art Gallery


Richi Childhood Cancer Foundation was born when Ricardo García’s son, Richi, was diagnosed with high-risk medulloblastoma, one of the most aggressive childhood brain tumors in existence. He had just turned 6 years old. One year later, Richi finished his treatment after having endured 18 surgeries, radiation and chemotherapy. Richi is now considered a cancer survivor and continues his fight daily while living with a long list of side effects. In their fight against the disease, Richi’s parents discovered an unknown reality and decided that they could not just sit back and do nothing. 

Ricardo García’s Session at the Harvard Faculty Club, RCC at Harvard Executive Program 2016

The Richi Foundation initiatives encourage the awareness and collaboration of young people, Startups, entrepreneurs, and anyone interested in these projects, which are built to gather and help its participants reach their goals:  The contest Richi Talent aims to identify, reward, and support promising young talent. That is being created to develop musical talent, Richi Social Entrepreneurs Program promotes social entrepreneurship in the most advanced ecosystem in the world.

“Art helped me battle cancer. Now I sell my art to support the fight against this disease” Richi.

The nonprofit organization’s mission is to ensure that all children and adolescents who suffer from cancer have the best prognosis and quality of life, creating initiatives such as Richi House a supportive environment for patients and families to overcome social isolation Richi Research, where a team of international and multidisciplinary pediatric cancer experts work together to find a cure, or Richi Expertise, a Program centered on providing the resources that are necessary to achieve a higher level of expertise.

The Richi Foundation initiatives encourage the awareness and collaboration of young people, Startups, entrepreneurs and anyone interested in these projects, which are built to gather and help its participants reach their goals:  The contest Richi Talent aims to identify, reward and support promising young talent. Richi Social Entrepreneurs Program promotes social entrepreneurship the most advanced ecosystem in the world.

New Edition Launched! May 2019

Empower your Employees 

Six Ways to Empower Employees to Take Initiative

Three things in human life are important. The first is to be kind. The second is to be kind. And the third is to be kind.”

Henry James

“People can actually build up their compassion ‘muscle’ and respond to others’ suffering with care and a desire to help,” 

Ritchie Davidson, University of Wisconsin

Great leaders attest that it is not a sign of weakness or relinquishing authority to be consistently kind and to offer encouragement and show genuine interest in employees’ mental well-being in punishing times. New Zealand Prime Minister Jacinda Ardern, at once forceful and compassionate, remarked that one of the criticisms she’s faced over the years is that “I’m not aggressive enough or assertive enough, or maybe somehow, because I’m empathetic, it means I’m weak. I totally rebel against that. I refuse to believe that you cannot be both compassionate and strong”

What can CEOs and managers do to infuse their leadership with kindness and empathy?

Groysberg and Seligson share some effective ways to practice kindness as a matter of course:

“I hear you.” Really listen. Be fully present and don’t judge. Encourage employees’ questions and concerns. 

“Are you okay?” Show a willingness to provide comfort and monitor for signs of distress such as social withdrawal and poor performance.

“What can we do to help?” Being kind might also involve taking an active role in offering mental health resources or creating a virtual support group or sounding board.

“How are you managing these days?”. For employees experiencing the pangs of social isolation, one company launched daily virtual coffee breaks. For those working while caring for children, leaders must be sensitive to issues of exhaustion and the difficulty of working during pre-pandemic office hours. 

“I’m here for you.” Let your employees know routinely that you are there for them when they need to share concerns or simply require a sympathetic, nonjudgmental ear. 

“I know you’re doing the best you can.” This statement is, with few exceptions, true. In scores of first-person accounts and on social media, people are reporting they are working harder than they did pre-COVID. This makes perfect sense; as layoffs and furloughs skyrocket, employees live in fear of losing their jobs. 

“Thank you.” Say it with sincerity and say it often.

kindness is one of the most essential soft skills for good leadership. But in these times, it might be the most crucial one. To paraphrase Henry David Thoreau, kindness is an investment that never fails.

This year, move your business forward

This year, move your business forward

This year, move your business forward 

RCC at HARVARD Executive Program  will allow you to learn from experienced and accomplished professors, discover the most recent trends in innovation, explore relevant business cases, and network with other business leaders. It is a perfect combination and a great learning experience. You can visit our Schedule for more information about the Program.


The participants also take part in other activities apart from the sessions, such as a guided tour of the Harvard Campus given by Jim Aisner, Director of Media Relations in Harvard, several individual formal meetings between participants and US-experts, or the networking dinner with American and US-based professionals. 

The program offers participants to have a closer look at one of the most prestigious Universities in the world, and gain access to some of its professors and professionals in the cities of Cambridge and Boston. It also allowes them to exchange knowledge and be ideas with like-minded professionals working in the global market. ­

Professor Quelch’s new appointment

Professor Quelch’s new appointment

Professor Quelch’s new appointment


Program Speaker John Quelch, appointed Dean of the University of Miami School of Business Administration. With this appointment, John Quelch is now Vice Provost for Executive Education and Dean of the School of Business Administration at the University of Miami. 


“I am both honored and delighted to be joining the University of Miami Community and very much looking forward to serving on President Frenk’s Team in my dual role as Dean of the School of Business Administration and Vice Provost for Executive Education”

John A.Quelch

Prof John Quelch is the Charles Edward Wilson Professor of Business Administration Emeritus at Harvard Business School. He is an internationally recognized scholar on the marketing implications of globalization. Between 2011 and 2013, Professor Quelch was Dean, Vice President and Distinguished Professor of International Management at CEIBS (China Europe International Business School), China’s leading business school. Pedro Nueno, who is member of our Advisory Board, is the Founder and President of this Business School.

Professor Quelch.  Alumni Stories web

Professor Quelch’s Session with CEIBS Africa (In Company Program) at LOEB House, Cambridge MA, 2017

He is known for his teaching materials and innovations in pedagogy. Over the past thirty-five years, his case studies have sold over 4 million copies, third highest in HBS history. In 1995, he developed the first HBS interactive CD-ROM exercise (on Intel’s advertising budgeting process). In 1999, he developed and presented a series of twelve one-hour programs on Marketing Management for the Public Broadcasting System. He taught “Strategic Marketing Management” to more than twenty classes of the HBS Advanced Management Program and launched an elective course titled “Consumers, Corporations and Public Health” to both MBA and MPH students.

John Quelch is known for his teaching materials and innovations in pedagogy.  Over the past thirty-five years, his case studies have sold over 4 million copies, third highest in HBS history. Click on the button below to read more about Quelch’s career.

New Book by Mihir Desai

New Book by Mihir Desai

New Book

Mihir Desai’s book “The Wisdom of Finance”has been launched today.  He is the Mizuho Financial Group Professor of Finance at Harvard Business School and a Professor of Law at Harvard Law School. He is also RCC at Harvard Executive Program’s Speaker.

Prof. Mihir A. Desai, RCC at Harvard Executive Session, The Harvard Faculty Club, 2016.

“Most ambitiously, this book endeavors to improve the practice of finance by rediscovering the humanity of the core ideas of finance. The demonization of finance is counterproductive, and regulation, while helpful, holds only limited promise for addressing the transformation of finance into an extractive, rather than a value-creating industry. Perhaps we can all find our way back to a more noble profession by enlivening the ideas of finance through stories that illuminate our lives and our work”

(Author’s Note).

He is a Research Associate in the National Bureau of Economic Research‘s Public Economics and Corporate Finance Programs, and served as the co-director of the NBER’s India program. He has also been involved in this RCC at Harvard Executive Program since the beginning and has shared his analysis, unique business insight and strategy with us over the years. To know more about the book and its Author’s Note, click on the button below.

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