In Better, Simpler Strategy, Felix Oberholzer-Gee shows how even the most innovative companies adhere to one basic principle. He delves further into his framework in a new video.
“Companies that raise customer willingness to pay in a distinctive manner attract the very customers that find the firm’s products and services extra appealing,” says Oberholzer-Gee, the Andreas Andresen Professor of Business Administration. “No wonder these businesses end up receiving rave reviews and loyal customers.”
In his new book, Félix Oberholzer-Gee shows how even the most innovative companies adhere to one basic principle: the creation of VALUE. In this interview published on the Harvard Business Working Knowledge, Oberholzer-Gee shares some insights on creating value with Danielle Kost (editor in-chief of HBSWK). The article also shares some figures on creating value, sharing it with customers, employees and suppliers, and an example of Apple, who benefits from raising and having a high WTP (Willingness To Pay) and low WTS (Willingness To Sell), thanks to their engaging work that creates value.
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